Growth analytics.
Most companies have dashboards. Very few have decision systems. The gap between tracking metrics and using data to drive resource allocation, strategy, and operational decisions is where most analytics investments fail to deliver.
Attribution systems
Attribution is not about assigning credit — it's about understanding causation. We build attribution frameworks that go beyond last-click models to provide genuine insight into what's driving customer acquisition, conversion, and lifetime value. This includes multi-touch modeling, incrementality testing, and media mix analysis.
Decision infrastructure
The purpose of analytics is to improve decisions. We design measurement systems that are tied directly to the decisions your team needs to make — resource allocation, channel investment, product prioritization, and pricing adjustments. Every metric we track has a clear decision owner and action framework.
Customer economics
Understanding the true economics of your customer base — acquisition costs, lifetime value by segment, payback periods, and margin contribution — is foundational to growth strategy. We build the analytical infrastructure that provides this clarity.
Forecasting and cohort analysis
Forward-looking analytics require rigorous cohort analysis and forecasting methodologies. We build models that predict customer behavior, revenue trajectories, and the likely impact of strategic decisions — giving leadership teams the confidence to allocate resources effectively.
Work with Pivvott
Do your analytics actually drive decisions?
Having dashboards isn't the same as having decision systems. We build the attribution and measurement infrastructure that tells you what's actually driving revenue — and what to do about it.
Related capabilities.
Frequently asked questions.
Do you build dashboards?
We design the measurement system — which often includes dashboards, but the dashboards are a delivery mechanism, not the product. We focus on what decisions need to be supported and work backward to the data infrastructure and visualization that enables them.
What analytics tools do you work with?
We're platform-agnostic. We work with whatever tools you have or help you select the right ones. The framework matters more than the tool — we've seen excellent analytics on simple tools and terrible analytics on enterprise platforms.
Let's discuss the systems behind your growth.
Growth challenges are rarely isolated. We work with a small number of businesses at a time — founders, executives, and PE-backed operators navigating real commercial complexity.