Scaling DTC business
Commercial infrastructure for scale.
A DTC business experiencing rapid growth was hitting operational ceilings — processes that worked at $10M revenue were breaking at $30M. The commercial infrastructure needed to be rebuilt to support the next stage of scale.
The challenge
Growth was straining every system: customer service couldn't keep pace, marketing was spending without clear attribution, inventory planning was reactive, and the team was making decisions based on outdated dashboards that didn't reflect the current state of the business. The founder recognized that the next phase of growth required infrastructure, not just effort.
Our approach
We conducted a comprehensive commercial operations assessment — evaluating team structure, process maturity, technology stack, analytics infrastructure, and decision-making workflows. The assessment identified the systems that needed to be built or rebuilt to support 3x revenue growth.
Outcomes
Over 18 months, the business tripled revenue while operational costs grew at less than half that rate. The analytics infrastructure gave leadership real-time visibility into business performance, enabling faster and more confident decision-making. The lifecycle systems built during the engagement improved customer retention by 28%, compounding the impact of continued acquisition investment.
Related capabilities.
Let's discuss the systems behind your growth.
Growth challenges are rarely isolated. We work with a small number of businesses at a time — founders, executives, and PE-backed operators navigating real commercial complexity.